I recently fell down the rabbit hole looking for Alice when I came upon the magazine advertisement pictured above.
It’s a 1970 advertisement featuring a very sexy Japanese woman, which caught my eye… 1970… certainly… quite the radical shift from how companies were portraying the women of Japan in advertisements just a few years earlier… all done up in hard-to-unwrap kimono.
The plural of kimono is kimono…. like it would be for everything in Japan of which there is a multiple. There is no plural form. You could say there are many kimono, or there are 12 kimono… but it’s never there anything like six kimonos. Or tsunamis… just tsunami.
Anyhow… va-va-voom! When I think about Japanese woman, its the form above that is more realistic than the one of the tightly wound kimono-wearing woman.
Yes, I’m sure every woman in Japan has worn a kimono and probably owns at least one, but it’s nowadays just worn for special occasions.
But the Triumph ad above… well… despite what everyone on Pinterest or Tumblr or elsewhere on the Internet has to say, this is not a Triumph automobile advertisement.
I could tell, because I compared the company's crown logo with the car manufacturer's...
This is a Triumph International the UK lingerie company, showing off, in this 1970 advertisement its wonderful sheer… what the fug is it… some sort of chemise or a negligee? Is it a babydoll? I don’t think it’s a baby doll because it doesn’t seem “flowing” at the base.
Actually, I think it is a Triumph Bra Slip.
I’m looking, but that bra ain’t slipping… but I get it.
Anyhow… I would imagine that even by the standards of the sexist 1970s, this ad, much like this blog today, is rife with sexism. But I'm using it ironically.
First off - a fine looking, if rather unspectacular product. Yeah it hugs the boobs. It comes in white.
In Japan, the Japanese love the color white, because it shows a purity of the soul... uh-huh. I hope that wasn't why they chose a white garment here... read on...
It’s night clothing undergarments… so we can be sure it’s not simply for sleeping… as evidenced by the fact that the other image in the advertisement shows a woman (I can’t tell if it’s the same Japanese model), sitting down, with a “gentleman” on her left, and another approaching so her face is crotch high on her right.
One woman. Two men. An advertisement for a sexy evening undergarment.
We’re talking MMF here. A threesome. Male-Male-Female.
I’m just throwing this out there, but in most occasions where a threesome exists - whether its a FFM or a MMF, if at least one of the F’s looks like our model, there ain’t no way that undergarment is going to ever be wearable again - torn to shreds in the hurry to get off, I mean get it off.
I’m assuming that things are going to be a bit rough here for our F.
What’s that around her right wrist? A chain.
Is she merely a slave to fashion, or to the men who want to take or give issue with her.
Now, the chain isn't locked... it's wrapped... implying she could remove herself from its bind at anytime she pleases.
What’s that between her legs? A box? You know what I mean… I mean on the rocks below and between her open legged stance.
Forget the box… is that more chain? Is she standing on it, showing that she is able to throw of the shackles of her oppression… that she gives as well as she gets?
"I am woman, hear me roar, in my sexy new bra slip from Triumph. It's sexy enough to take on all comers."
It's probably just as well that I don't write copy for an advertising agency - even though I could do it, and do it very well.
Whatever… even if I had the translation of the words on the ad, I assume that all Japanese ads are simply weird anyway… and it is 1970… and while it doesn’t excuse it, it at least explains it.
Triumph International is still a top-level lingerie producer - one of the tops on the planet… and shop, began as a corset factory in southern Germany back in 1886, and continues to this day with a presence in over 120 countries selling its lingerie and underwear, of which I am pretty sure I have crumpled into a wadded ball in the corner of some darkened room at some point in time.
Andrew "create obvious pun about triumphing over whatever" Joseph